Oct
09
Subliminal advertising really does work, claim scientists
By(BBC) People can perceive subliminal messages, particularly if the message is negative, according to a UK study.
In three experiments at University College London, participants were briefly shown masked words and asked to classify them as emotional or neutral.
The study, published in the journal Emotion, says being able to react to tiny cues helps us to avoid danger and may have useful marketing uses.
But critics say there is no evidence this would work outside a laboratory.
Professor Nilli Lavie from University College London showed 50 participants a series of words on a computer screen.
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