A few years ago one of my American friend who is a small business owner advised me to craft a mission statement for my websites activities or any other business I may be interested to develop. It was in 2003 since I haven’t found a mission statement until very recently because I understood why, it was difficult to come up with one, it was the concept of mission statement, it is very American and anchored in the culture of the United States.

According to e-Business Plan tutorial a mission statement is a declaration of what a business aspires to be. The statement is the business’ reason for being, a proclamation of why it exists, a clarification of who it serves, and an expression of what it hopes to achieve in the future. A carefully crafted mission statement accurately describes the business and inspires the people who contribute to its success.
This I understand and I agree with. Let see some mission statements.

Google’s mission statement is to organize the world’s information and make it universally accessible and useful.

Nike’s mission statement is To bring inspiration and innovation to every athlete in the world . If you have a body, you are an athlete.

Boeing : Become the dominant player in commercial aircraft and bring the world into the jet age.

Wal-Mart:Become a $125 billion company by the year 2000

The Nike’s mission statement seems OK but I can smell a bit of the “I come, I see, I conquer” mentality in all the others.

Japanese company Sony didn’t have a mission statement until recently, they had what they call the SONY’S SPIRIT, I guess it was more inline with their culture.
Sony spirit are four words that further heighten Sony’s greatest asset, the Sony brand name.
· Unique- Offer uniqueness by continuously creating new things and always striving to create expectation.
· Quality- Make product quality the major premise in the pursuit of that uniqueness.
· Speed- Ensure that decisions are made and actions taken quickly in spite of the large size of the company.
· Cost- Offer cost competitiveness while retaining excellence.

Many Japanese companies are known to not have a mission statement but rather a vision or role.
Nintendo role: To make many people happy and create a brighter society through entertainment that it offers.

I prefer the term “role” than “mission statement”. Mission statement is too warlike for me. Rambo 2: The Mission , Mission:Impossible 3, ….I risk to craft something like the others did, I found something that fit my beliefs instead of having a mission statement, I have a remarkable contribution. Crafting a remarkable contribution motivates me more than a mission statement. Assuming that a mission statement is something to do in relation to others people then I prefer a remarkable contribution.

My remarkable contribution in my work life is something like “To inspire people to use potential they have but don’t use”. I do not really help people, what I do is I experiment with stuffs people usually don’t do then I share my findings it might inspire some people to do what I have done. This has been my pattern for very long time, I do trail blaze. In a company I worked a few years ago they only worked with Windows-system I brought them Linux, I had to teach them how to use it and explain how to develop on it, etc… I remember my work mate Ivan, he was a Windows NT fan but when I taught him how to use Linux Debian he gaves up on NT, he was happier on Linux and later started a hosting company based on Debian Linux servers.

Trail blazing , inspiring is also what I have done before that with my magazine I did when I was a teenager and the school journal I did when I was in primary school, the people in the primary school were so inspired that when I left the school they continued my journal. (Is blogging like running a magazine ? looks like there is a of writing in my life)

Now, if you do not know about the sending out love , Open Focus, Meditation Mastery you might discover all of that in here and just do that. I’m sure 100 % you wont find many places that seriously explore the aforementioned topics. So I feel fine with that remarkable contribution, I can certainly improve the wording of it but you got the picture. If you don’t like mission statement, vision , role and remarkable contribution find something that will give a focus to your “work life”.
I returned to software programming (yap, more writing), in a couple of months I will launch a new online service in line with my remarkable contribution.
I’m also working on many other projects. I found a focus to my ”work life”.