NEW YORK Can neuroscience and biometric research really help advertisers craft better ads? While marketers have debated that question for years, the costly and cumbersome nature of the research (e.g., MRI machines, electrodes attached to scalps) means they’ve relied instead on second-hand information such as surveys to help decide what does and doesn’t work.

Over the last year, however, several high-tech firms, including EmSense, NeuroFocus, and OTX Research and Innerscope, have introduced portable, less intrusive and more affordable measurement devices to track and measure both brain waves and biologic data. Not surprisingly, a growing number of marketers and agencies are taking note, experimenting with the new devices in hopes that the resulting metrics will provide insights on ads appearing on any and all platforms.

EmSense, a privately held San Francisco company that recently hired ad industry veteran Tim Arnold as evp, business development, counts Yahoo co-founder Tim Koogle and Patrick Meyer, CEO of brand marketing consultancy Now Inc., among its board members and investors.

“This is the kind of innovation we scout for,” said Meyer, a former senior manager at Coca-Cola and Gillette, who helped bring Virgin Mobile USA, Nintendo, Coke and Miller Brewing on board as clients.

Coke became a client of EmSense late last year to help it decide which two TV ads to place in the Super Bowl. (It was the first time the company used brainwave and biometric data to help select and edit its Super Bowl ads.) In the weeks leading up to the game, the client produced about a dozen new ads for possible placement. The Coke marketing team was counting on EmSense to help it make the right choices.

The EmSense device, shaped like a thin, plastic headband, reads brain waves and monitors the breathing, heart rate, blinking and skin temperatures of consumers who preview ads to measure their emotional and cognitive responses.

According to Katie Bayne, CMO of Coca-Cola North America, the device not only helped whittle down the list of spots, but also aided in editing the two ads chosen to air — “It’s Mine,” in which parade balloons vie for a bottle of Coke, and the “Jinx” ad with James Carville and former Senator Bill Frist. For example, she says, the music in “It’s Mine” was adjusted in the days leading up to the game to build to more of a crescendo than in the original version of the spot.

“It provides you with more natural and unedited responses than you get when you force people through the cognitive loop of having to annunciate how they feel,” Bayne said. “It’s a great new tool.”

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May be, I should make this page my Internet starting page on my computer I have a folder where I store many pictures that make me feeling good when I imagine myself in the situation depicted in the pictures.
I thought to make a webpage with some of my pictures so may be you can feeling good if you can relate to these pictures.

If you want to manifest something in life you have to feel good about it, you have to have already the feeling that this thing you want will bring you, it doesn’t work the other way around.
If you think that money will bring you security, freedom and independence you have find these feelings first inside you, doing this will make you magnetic to greater wealth.
It is the same if you want to attract new experiences just feeling good about them….

…Let`s play

Can you imagine the feeling of riding a horse on a sunny day near tropical island and seeing a cruiserliner passing by.

(more…)

Someone asked me a while back what kind of books I like about manifesting or creating reality. Below is my list of my current best books for that purpose.

A Beginner’s Guide to Creating Reality, Third Edition by Ramtha

This is a genius level book, it discusses a lot of topics such as how the brain process information, quantum mechanics, how consciousness creates reality, kundalini energy system and a lot more. This is the best book to understand reality creation. However, despite the title it is not a manual with recipes to create your reality.

Money is Love: Some Things are Worth Believing In by Klaus Joehle

I’m using the technique from this book to bring to myself the feeling of owning €3,6 millions Euro. It is a great technique because it raises my vibrations and make me compatible with higher level of wealth as it says in the book Creating Money if you want to live with 500 000 dollars or euros per year imagine yourself living with 1 millions euro or dollars because it will make you more magnetic and the process will be faster to attract those 500 000. Money is Love teaching goes well with the teaching in Creating Money. I like that book because Klaus describes the process he goes through almost on a daily basis. It is very interesting to observe how he changes as he becomes more compatible with higher level of wealth.

Creating Money by Sanaya Roman and Duane Packer

Another excellent book packed with techniques based on energy (Chi) work (tai). This book will teach you how to magnetize clients, people to help with your projects, sales for your business and much more. This is a must-read must-work-with book for anyone serious about creating wealth.

These are my favorite books about creating reality and manifesting , you can also have a look at the books by Abraham/Hicks however I much prefer the books listed above.

Technorati Tags: money, creating, manifesting, wealth

By David Lump

The UC Irvine Health Education Center wants students to know what to eat to fuel their brains, and the list does not include coffee or energy drinks. Emily Bell, the nutrition and health manager at the Health Education Center, led an hour-long PowerPoint presentation detailing the new government-supported food pyramid and which foods to consume to best fuel your mind.

Bell’s presentation of the new food pyramid, titled the MyPyramid, made up the majority of her presentation, as the new system is a cornerstone of student health.

The MyPyramid is divided into vertical slices and presents information such as serving sizes and daily allowances of each food group. The switch in displayed information from the previously preferred serving size, as decided by food manufacturers to personalize the portions of food to eat, is in recognition of the increasing amount of food consumed by the average American daily. Since serving sizes vary between foods, the MyPyramid system focuses on determining the amount of food consumed per day in terms of cups for vegetables, fruits and dairy products and ounces for grains and meats.

Western diets typically favor grains and meat over fruit, vegetables and dairy. While Bell’s presentation did not discourage grains and meat, she emphasized making smart choices about the food groups and eating them in moderation. Half of a person’s grain servings should be whole grain; enriched grains have all the vitamins of whole grains but none of the fiber.

“High-fiber foods fill you up for longer. … Foods highest in whole grains have ‘whole grain’ listed first in ingredients,” Bell said.

Meat is restricted to five-and-a-half ounces per day, and for reference, Bell compared three ounces of meat to a deck of playing cards. The MyPyramid system splits the vegetable and fruit group into two distinct groups, meaning the daily allotment is now two cups of fruits and two-and-a-quarter cups of vegetables. Bell emphasized variety in colors of fruits and vegetables because different colors have different vitamins and minerals. Finally, Bell recommended, persons over the age of nine should have three cups of milk/dairy per day.

As in the old pyramid, fats and oils should be consumed sparingly. Bell listed several common snack foods for calorie reference: a donut holds 240 calories under its glazed belt, while a 12-ounce can of soda has 150 valueless calories; taking the crown of terrible snack foods was a medium serving of French fries–460 worthless calories. To put these irredeemable foods in perspective, Bell presented a disturbing statistic: just 100 extra calories a day equals an average gain of 10 pounds over the period of a year.

The last change to the serving system is a figure climbing the steps of the pyramid. Bell stated that moderate to vigorous physical activity, or 30 to 60 minutes of exercise a day, is required for good health. For reference, Bell listed some common exercise activities and calories burned. Walking for half an hour burns 185 calories, as does dancing and biking for the same period of time, while aerobics for half an hour burns 240 calories and swimming for the same time burns a whopping 350 calories.

After the nutritional health information presentation, Bell got into the main topic of the lecture: brain fuel. Bell touched on the four aspects of ensuring optimum brain performance: Power, or eating grains and legumes, preferably complex carbohydrates that take longer to break down; construction, or eating fish and nuts for healthy fats to build new brain cells; connection, or eating fish and nuts for protein, which provide amino acids to build new neurotransmitters for better performance; and protection, or eating broccoli, strawberries and drinking orange juice for high amounts of vitamin C for micronutrients. Additionally, exercise stimulates the brain to release endorphins, which increases oxygen circulation to the brain. Intentionally missing from this list are two staples of college consumption: coffee and energy drinks.

“Caffeine is still a drug. … You can become dependent [on it]. You have to know how much you’re consuming,” Bell said.

While coffee has high caffeine content, energy drinks have been linked to patients admitted to hospital emergency rooms for heart palpitations. Energy drinks are not regulated by the FDA and have no restrictions in the American market. This is different than in other countries, in which energy drinks are heavily regulated by governments and even banned in the United Kingdom. Instead, Bell suggests lower-caffeine drinks such as tea or water. Tea still has caffeine, but unlike diuretic energy drinks, tea hydrates the body.

Technorati Tags: food, brain, fuel

This is not something I would like to do, this is something I’m doing …I’m creating a new website again, it will be big, it will have a lot of audio and video content like videos about tai-chi, yoga, meditation, manifesting and anything that is of an interest to me.
I will produce and create the video content, the business model of the new site will probably be embedded ads in the video or something along this line because the content will be free available for download or streaming, in fact, I have seen a site like this in English and they offer yoga lessons in high quality streaming video for free.

Now, there is a learning curve, I have to learn to use a video camera, edit a video, act at front of the camera and much more. So far I’m choosing what video camera to buy, I have already attracted two people that will work with me on this project.

I was thinking of doing the site in French because this is what I speak best but finally when I think about it this is limited thinking. I don’t speak much French these days, 95 % of the people I know don’t speak any French, I will do something in French but it might not be that big site the big site will be in Spanish this is unlimited thinking in the sense that my current Spanish isn’t good enough to appear on video, I cant speak it too well my French accent is too strong it will ruin the show and they are so many words I cant pronounce properly so now I not only have to learn about video equipment, filming but I have also to improve my Spanish this didn’t discourage me, it energizes me because the very best for me is to have that site in Spanish not in French , having the website in French will be just following my limitation and current capacity and now that I think about it on this new angle I have a lot more motivation to do it in Spanish rather than French. I do not live in Belgium, France or Quebec anyway.

So unlimited thinking, I picked up the idea from Creating Money by Sanaya Roman and Duane Packer an excellent book, if you want to learn to create your reality at your advantage, the teaching in this book goes well with the teaching of Klaus Joehle that I also apply.
So if you want achieve something don’t envision it based on your current capacity and limitation, think about it in a more unlimited way, how it will be beneficial to you and others ? How the project will be if you could go beyond your current limitation ?
Can you think of something even better ?

I believe it is important to focus on what we truly want regardless of our current condition.

Technorati Tags: creating, unlimited, sanaya roman, duane packer