Dec

Neurorealism

Found via NYtimes

Excerpt
“….A paper published online in September by the journal Cognition shows that assertions about psychology — even implausible ones like “watching television improved math skills” — seem much more believable to laypeople when accompanied by images from brain scans. And a paper accepted for publication by The Journal of Cognitive Neuroscience demonstrates that adding even an extraneous reference to the brain to a bad explanation of human behavior makes the explanation seem much more satisfying to nonexperts.

Eric Racine, a bioethicist at the Montreal Clinical Research Institute, coined the word neurorealism to describe this form of credulousness. In an article called “fMRI in the Public Eye,” he and two colleagues cited a Boston Globe article about how high-fat foods activate reward centers in the brain. The Globe headline: “Fat Really Does Bring Pleasure.” Couldn’t we have proved that with a slice of pie and a piece of paper with a check box on it?

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