Bye-Bye Privacy
Tuesday, September 25th, 2007May be, you have seen a movie called Minority Report in the movie the iris of people are scanned and they are presented with personalized advertising.
Advancement in neuroscience (A science that explores the exquisite complexity of the human brain’s chemical, physical and electrical structure) will make neuromarketing possible in that discipline fMRI (brain imagining) is used to identify the taste of a potential customer or at least his reaction when presented with products , colors , etc….
Today, there are researches focusing on exploring personality, thought processes and mindset by studying and analysing individual “brain prints.” The findings from these studies may reveal information regarding unconscious biases, and preferences of which the subjects had been unaware. (more…)




