Jun

A better buyer

Do you remember this film Minority Report where an eyescanner recognizes people and display what seems to be personalized ads. The movie takes place in the year 2054 but we can have such technology well before that date, unless we are all kicked out of the market economy system.

The field of NeuroMarketing (the study of brain responses applied to marketing effort) has made some decent progress over the years, the two main tools are EEG and fMRI (functional Magnetic Resonance Imaging), EEG is cheaper than fMRI , can be tested in shops and everywhere else but aren’t has precise as an fMRI scan. fMRI are far more precise but cost a lot and need to be performed in a lab, a neuroscientist needs to be present to interpret the data as well.

Firm like Neurosense hopes to discover how to make a good emotional environment to buy products or services based on collected brain data, according to recent research emotions play a bigger role than previously thought in the buying decision process. Companies could use NeuroMarketing to test their products more effectively before a launch. May be, in the not so distant future (2015 – 2020 ?), we will have eyescanner ala Minority Report, it can be a result of the convergence of neuroscience and biometry .

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